Since 1972, The Caney Group has provided clients with information they need to make critical business decisions.

With our experience and services, we can help you:

• Identify unmet customer needs through contextual inquiry in settings where your customers live, work and shop for your products.
• Advance product development, feature optimization and pricing as concepts move downstream in the NPD process.
• Assist with your marketing communications planning so your brand message is on target with your customers’ language, attitudes and lifestyles.
• Assess market size, share and brand or product position with respect to competitors for strategic planning.
• Evaluate product selection and use in real-world conditions for development of products, merchandising and packaging.

Partial Client List

3M
ABB
American Tool Companies
Andersen Windows
DeWalt Industrial Tools
Dictaphone
Duracell
Emerson Electric
Fox and Company
General Electric
Hanley-Wood Publishing
Ingersoll Rand
International Paper
Kerker Advertising
Loctite
Mintz & Hoke Advertising
OxyChem
Panasonic
Pitney Bowes
SC Johnson
The Stanley Works
The Toro Company
United States Gypsum (USG)
Wagner Spray Tech