While contextual qualitative methods provide depth, traditional focus group and in-depth interviews have their role in situations where opinions can be clearly and easily articulated.

We can solve many marketing problems using traditional qualitative methods including:

• Focus Groups
• Dyads/Triads
• Social Network Parties
• In-depth Interviews
• Telephone Focus Groups
• Online Chat and Bulletin Board Groups

These methods are well suited for:

• discovering customer language
• obtaining direction for product R&D
• developing and repositioning products in maturing categories
• developing marketing communications

Traditional qualitative methods help you understand customer language and provide direction for product development. These methods can also be a cost-effective means of obtaining directional input for product development and marketing communications when opinions can be easily described.

Click here to see how our Word for Word™ “Talking Report” can enhance the value and understanding of traditional qualitative research studies.