No qualitative or contextual technique can replace an in-depth survey when you need to determine market size, purchase intent, satisfaction or other quantifiable issues required for critical marketing and product development decision making. At some point, you will need to test all ideas or measure sentiment.

We will develop a quantitative method that matches your needs, using techniques such as:

• Telephone Interviewing
• Online Surveys
• Central Location Testing
• Field Product Placements
• Store-intercept Interviews

In addition to providing a variety of data acquisition methods, we also employ advanced statistical analysis methods including conjoint and other multivariate approaches, when needed.

Quantitative methods are useful to:

• determine design concept preference
• establish feature-price optimization
• field test of pre-production prototypes
• evaluate POS merchandizing and packaging

Brand identity, market volume/share and customer satisfaction are traditional marketing issues that can and should be quantified in order to track and measure results.