The Caney Group LLC

Word for Word™ “Talking Reports” bring data to life.

Whether your study basis includes passive observation, active observation, contextual methods or ethnographic interviewing, Word for Word is a powerful way to capture and share contextual behaviors and interview responses through our advanced digital videography.

Word for Word adds credibility and impact to traditional qualitative methods by allowing you to include your customers’ voice and face in your reports and presentations. We’ll take the highlights of your focus group or IDI project videos and boost their effectiveness with a Word for Word “Talking Report”.

Word for Word Clip Player

We transform hours of raw video footage into indexed clips that you can play on your PC. You can quickly sort, select, analyze and share clips with colleagues, management and merchant customers to gain an in-depth understanding of the end-user’s world. You can also import clips into PowerPoint to create powerful presentations.

With their CD-based storage, Word for Word clips offer a permanent archive of your study findings that won’t fade or become damaged like VHS tapes. The shelf life of your qualitative research extends with new insights revealed at every viewing.

Receive video clips in a format that suits your needs.

Word for Word project clips are typically MPEGs, which conveniently play when embedded into a PowerPoint slide show. If you prefer, our in-house video production facility can provide results in a summary DVD or VHS format.